by Andrew Martin on May 10, 2012
Blogging should be a big part of your well rounded automotive internet marketing strategy. If you haven’t jumped on this band wagon yet it’s easy to do and the benefits can be huge. Here’s a guide for all the new bloggers out there for how to set up your very own WordPress Blog.
To start with you’ll need a domain name to put the blog on. This is really easy just be sure to pick a relevant domain name, or if you want you can just set up a sub-domain of your current website at blog.yourdomain.com. The sub domain is a great solution for auto dealers and you should be able to set one up easily through whoever hosts your current site.
Installing WordPress on a domain or sub-domain is equally as easy, most hosting providers have a quick one click automatic install for WordPress. If yours does not WordPress’ website makes it very easy to download and install WordPress on any site. Once installed it’s as easy as downloading a theme you like and starting to write. Refer to some of my previous blogs on blog writing for advice on this subject.
Need some help managing your blog? Not sure what to write about? Contact Wikimotive for help with blog management.
by Andrew Martin on May 3, 2012
Designing and building a web page can be hard enough as it is, but when you have to have Automotive SEO in mind while doing it you can potentially run into some problems. Because of the need to rank well on Google, you can argue that they at least indirectly dictate how websites should be built. Fun things like flash that you used to see before have all but disappeared because of their lack of crawl-ability.
Luckily Google has recently been nice enough to provide web designers, and developers with a guide to HTML and CSS that will help you optimize your site.
Our HTML and CSS Style Guide, just like other Google style guides, deals with a lot of formatting-related matters. It also hints at best practices so to encourage developers to go beyond indentation. Many style guide authors know the underlying motivation from the question whether to describe the code they write—or to prescribe what code they want to write. Not surprisingly then, in our HTML and CSS style guide you’ll find both (as much as you’ll still find a lot of different development styles in our not entirely small code base).
Google doesn’t go into much detail about some of their suggestions in the guide. They did mention that they “hope to share more about their design decisions and future updates with you” but I’m not holding my breath. If you want to follow Google’s structure and styling suggestions blindly, and I wouldn’t blame you if you did, the guide is at least fairly easy to follow.
Having trouble optimizing your site for google? Need help with your Automotive SEO? Contact Wikimotive for a free evaluation of your web site and your SEO tactics.
Blogging should be a big part of your well rounded automotive internet marketing strategy. If you haven’t jumped on this band wagon yet it’s easy to do and the benefits can be huge. Here’s a guide for all the new bloggers out there for how to set up your very own WordPress Blog.
